The Sign Show 2025

The Sign Show 2025 at the NEC Birmingham saw us deliver a bespoke exhibition structure designed to stay open, visible and accessible from every approach. Working to a “raw but tidy” brief, the focus was on building something with real presence on the show floor while keeping the finish smart, clean and brand-led.

We built a three-tier framed truss installation, with a 24ft-high central section and two 12ft-high outer sections, wrapped with custom graphics around the exterior. The open-frame layout allowed clear sightlines into the demo space from all angles, while providing the strength and height needed to support flown audio and event lighting without compromising the footprint or flow of the stand.

The result was a bold, functional structure that drew attention, supported the technical requirements, and still felt controlled and professional within a busy exhibition environment. We’re looking forward to building with the team again at the NEC next year.